Video Resource Library

Back to Better: Three Keys to an Unprecedented Employer Brand

Presented by Cindy Byrd founder/owner of image potential
Recorded June 23, 2021

It’s a given that business was anything but usual over the past year, and the rally cry to get “back to normal” has been loud and clear.  Is “normal” enough, however, especially when perspectives have changed about many things, including work?  Before the pandemic, employee engagement numbers were already dismal, and now filling open positions has also become a threat to business success and survival.  This interactive session will focus on how to get your business “back to better” by understanding and leveraging three key elements of a successful employer brand that will improve employee recruitment, retention, and engagement; and, in turn, enhance your business success.