The Chamber is proud to announce a new program for 2018: the “BN The Know” Lunch series, which will focus on relevant issues impacting the McLean County business community. As the Chamber enters the second year of its PACE Strategic Plan, we strive to include our membership in promoting commerce, advocating pro-business perspectives, collaborating to lead change, and engaging in action for results.
We realize for this crucial strategic plan to be successful, we need you: our membership and the foundation of the local business community, to join us, to be involved, and to “be in the know” about the issues that impact your ability to do business here. Join us for lunch, join us for conversation, and join us in action for the betterment of the business community in McLean County.
"BN The Know" will take place quarterly throughout 2018.
“Changing Retail Landscape”
Wednesday, August 22nd
11:30am – 1:00pm
Eastland Suites Hotel and Conference Center
Registration is required. Tickets are $30 each.
- Paul Sherman Owner/Operator of Sherman’s,
- Sarah Holck Marketing & Merchandising Director at Hyvee
- Cristin Lee District Manager for Kohl's
- Changing landscape of the retail industry in McLean County
- Combating the growth of competition from e-commerce industry
- Redefining marketing strategies of brick and mortar retailers
- Customer store loyalty and its impact on new strategies
A lot has changed over the last few years in the way that consumers used to shop. The retail landscape of the entire country is changing with every passing day. With the addition of e-commerce players, the competition has increased for local businesses and national retailers. Hear from three panelists who will discuss the innovative marketing and advertising strategies that their businesses have adopted, so they can compete and retain relevance to the local consumer.
A lot has changed over the last few years in the way that consumers shop. The retail landscape of the entire country is changing with every passing day. With the addition of e-commerce players, the competition has increased for local businesses and national retailers. Hear from three panelists who will discuss the innovative marketing and advertising strategies that their businesses have adopted, so they can compete and retain relevance to the local consumer. Panelists include representatives from local and national retailers including Kohl's Department Stores, Bloomington HyVee, and Sherman's Appliances, Electronicus, Furniture and Mattresses.
Paul Sherman is the owner/operator of Sherman’s, an appliance, electronics, furniture, and mattress retailer. Originally founded by his parents in 1976, Paul took over operations in 1995. Today, Sherman’s has over 170 employees across 4 locations. While the face of retail has changed, Paul believes local retailers can win by staying nimble and ahead of online trends.
Sarah Holck | Marketing & Merchandising Director at Hyvee: She has worked for Hy-Vee for 10 years now at 3 different locations.
She's had the opportunity to fulfill and experience many different roles and have now been in the marketing world for about 2 years.
Cristin Lee District Manager for Kohl's: She has been the District Manager in Central Illinois for 5 years now and have been with Kohl's for over 15 years.She started as a Part-Time associate with Kohl's while going to school at University of Wisconsin-Whitewater and never dreamed of being in retail. She is glad she was bit by the retail bug and that it has stayed in her blood all these years.