Business Education

B-N Area CVB Review of 2020

presented by Crystal Howard, President & CEO of the Bloomington-Normal Area Convention & Visitors Bureau
Recorded May 25, 2021

Rising to the challenge!


The 2020 pandemic has had a catastrophic impact on Tourism.  Our community has seen the devastating economic effects when visitors aren’t visiting our attractions, eating in our restaurants, staying in our hotels or attending events.  The CVB’s vision, mission and core values continue to motivate while the community navigates this ever-changing landscape.


The CVB will share their achievements, marketing, partnerships, and sales objectives.  They will also disclose how they will accelerate the groundwork for recovery.  The support the CVB receives from the City of Bloomington, the Town of Normal, the County of McLean, the Illinois Office of Tourism and their community partnerships will be essential as the community rises to the challenge of recovering tourism in 2021!